The color 301 is a perfect match for my skintone. Shade 23 in cushions is usually a bit light on me, so I'm glad this cushion comes in a slightly darker color. It has medium to high coverage and a natural finish. Initially when I tried it, it was matte on me (I have very dry skin) but after changing my skincare routine, the cushion looks quite dewy. The finish really depends on your skin type. I think it works best for people with normal to dry skin. The wear time is very good. I apply it in the morning around 7 am and when I get home 12 hours later, it still looks really good, perhaps a bit oily, but I prefer dewy skin so I don't mind.